YODO Donuts

A complete brand identity for a freshly baked passion project.

A delicious hobby

YODO Donuts was a passion project born out of a years long love of making uniquely flavored, yogurt-based cake donuts (that’s a mouthful). With free time on my hands and some Shark Tank-y dreams, I developed a complete brand and ethos for my imaginary donut and coffee joint. Inspired by the Memphis style, the brand uses loads of pattern, color, and dry humor. An identity like none other in Fort Collins, Colorado.

Brand guidelines

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