Blithe Coffee Roasters

Identity and packaging for a micro-roaster in Windsor, Colorado

Livin’ care free

The founder of Blithe was looking to develop a brand and packaging system as he prepared to turn his coffee-roasting hobby into a side-gig, and eventually a business. The name nods to living without care and the brand took on a happy-go-lucky persona. The flower power icon had roots in their family history and was an essential part of the identity.

The packaging concepts were required to be low-cost and easy to apply for a sole-proprietor bagging coffee in their garage.

4 craft paper coffee bags on a light blue background. The coffee bags have multi-colored labels with coffee information and a second label on top of the bag with the Blithe Coffee Roasters logo
Diagonal rows of craft paper coffee bags on a light blue background. The coffee bags have multi-colored labels with coffee information and a second label on top of the bag with the Blithe Coffee Roasters logo
A white blade sign on the exterior of a modern building. The sign has a multi-colored logo which includes a coffee bean and flower icon and reads Blithe Coffee Roasters
A white vinyl decal of the coffee shop logo applied to an exterior shop window.
The front and back of a business card on a pink photo backdrop. The front of the card contains contact information and the brand logo. The back of the card has a multi-colored pattern using the flower and coffee bean icon.
The front and back of a cream colored t-shirt. The front has the Blithe Coffee Roasters logo printed in red on the right side of the chest. The back of the shirt reads 'Livin' care free' in a retro sans-serif font with multi-colored stripes below.
A hand holding a canvas tote bag from the handles. A multi colored logo reading Blithe Coffee Roasters with a flower icon is printed near the top of the bag. Below is a multi-colored stripe wave pattern.
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